Apple recently reported its latest earnings report, showing that sales in the first quarter of 2019 will reach $85 billion. However, the company’s sales have fallen somewhat in recent years because of the emergence of awareness in the markets, with many people nowadays buying smartphones and keeping them for as long as possible because upgrading to the latest devices is not always worth paying the high prices.
Warren Buffett, the world’s most famous investor, is always enthusiastic about Apple’s shares and often invests huge amounts of money in the company. Buffett advises investors not to focus all their attention on the ever-changing iPhone, but rather to think about Apple’s long-term potential for its other revenue-generating products such as its cloud business and App Store sales. It should be noted that Warren Buffett said at the annual meeting of his investment group that he hopes Apple shares drop slightly, as he is planning to buy a large amount of shares in the near future.
Although many years have passed since the death of Steve Jobs, the company still competes strongly in the smartphone market. Apple continues to introduce innovations and new releases on the markets, from the Apple Watch to the three phones currently on the market (iPhone Xs, iPhone Xs Max and iPhone XR). Let’s not forget the latest version of the new iPad Pro and the new MacBook Air. The company continues to expand to China and India, and the iPhone has proven to be extremely popular in high-end markets even in China.
In August, Apple was the first US company with a market value of over $1 trillion traded on the market. It should be noted that according to statistics, two-thirds of the population in the United States of America have at least one of the company’s products, so it is not surprising that the share of the company is constantly on an upward trend. It seems that the stock is headed towards gains in the long term, so the attractiveness of Apple shares towards investors is understandable. If you think your investment portfolio is worth reaching its investment goals, Apple can certainly be a key driver to your success.
It is clear that Apple executives are keen to return as much capital to its shareholders as possible. In the third quarter, the company announced the return of more than $13 billion to investors through dividends and share repurchases. This huge return attracts investors not only through a practical value but also as an indication that the company’s management is primarily concerned with shareholders’ interests. In the long term, these huge dividends will certainly bring investors great profits.
In 2007, Apple launched a technological revolution with the launch of the iPhone, which reached its peak in 2015 when more than 231 million devices were sold. The company has expanded over the past few years and their offer is no longer limited to Macbooks and iPhones, but also the iPad, Apple Watch, Apple TV and Apple Pay.