![\"\"](\"https:\/\/skyeconomynews.com\/wp-content\/uploads\/2019\/07\/Microsoft_Store_in_Sydney_2017-1024x683.jpg\")
Microsoft is among a growing list of technology companies\nthat are expanding their presence to gain more online sales. Amazon is\nreportedly planning to open up to 3,000 self-service grocery stores by 2021.\nChinese technology giant Xiaomei CNBC said in February it planned to triple its\nEuropean stores by the end of the year.<\/p>\n\n\n\n
The technology companies are looking to make a buzz in their\nbrands by introducing new experiences at the store. \u201cPrimary locations like\nOxford Street, where there\u2019s sustainable levels of footfall, where the\nexperience is much more than retail, is one of the crucial ingredients for\nsuccess,”.<\/p>\n\n\n\n
The 3-story-high Microsoft Store includes an exclusive Xbox\nand McLaren game room, conference rooms for corporate clients and a digital\nclassroom where students can learn how to code. Cindy Rose, CEO of Microsoft\nU.K, said the store would appeal to general consumers as well as to the company’s\nmost targeted customers such as businesses and games.<\/p>\n\n\n\n
The store also highlights Microsoft Surface computers and\ntablet PCs that have helped software giants grow their hardware business.\nSurface hardware sales increased by 21% year-on-year in the fourth quarter.<\/p>\n\n\n\n
” The Surface hardware that you see all throughout the\nstore, that\u2019s going to be a big big seller,\u201d Capossela said. \u201cThere\u2019s no doubt\nthat a physical store is actually very good for choosing physical products and\nthat\u2019s part of why we\u2019re here. “<\/p>\n\n\n\n The opening of the store places Microsoft in a rare group of\ncompanies that can expand into the industry in the UK. A record net of 2,481\nstores in the top 500 streets in Britain in 2018 disappeared as consumers\nchoose to shop online instead.<\/p>\n\n\n\n ” As more stores close up and down high streets across\nthe U.K., that will drive more sales online,”<\/p>\n","protected":false},"excerpt":{"rendered":" Microsoft will open its first retail store in Europe on Thursday as the giant software giant looks to strengthen its presence and compete with other technology companies offering unique in-store experiences to customers. The 21,932-square-foot […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[66,79,36,34,114,127,48,24,10,58,57,70,47,86,31,18,80,23,46,109,85,115],"_links":{"self":[{"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/posts\/1281"}],"collection":[{"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":2,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"predecessor-version":[{"id":1286,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/posts\/1281\/revisions\/1286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/media\/1282"}],"wp:attachment":[{"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skyeconomynews.com\/wp-json\/wp\/v2\/tags?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/skyeconomynews.com\/wp-content\/uploads\/2019\/07\/1280px-TorontoMicrosoftStore8-1024x678.jpg\")