United states, department of state bureau of international's A RESPONSIBLE PRESS OFFICE in the DIGITAL AGE PDF

By United states, department of state bureau of international information programs

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If you are talking about jobs, go to a factory with workers around you to deliver your message; if at a school, have schoolchildren stand around you. Develop two calendars. One is a master message calendar laying out for the length of the campaign who is targeted through what media on which days by which messenger. The other is a work calendar, which is done in reverse from the end date of the campaign until the start of planning. On it you would decide such things as who will write the materials.

Today the printed press release is augmented by new technologies such as the emailed release and social media release (SMR) that link to digital multimedia features, such as photographs, videos, podcasts, RSS feeds and other social bookmarking tools. Users also can post comments and have a dialogue with government officials. No matter what the format, the press release remains a favorite tool for announcing government information. “Press releases are good disciplinary tools because they encourage you to try to create the story you would like to see,” said a former press secretary.

At some stops he made formal speeches, and at others he simply visited and talked with teachers, students and others. He also had informal discussions and listening sessions. Nearly every event was open to the press. Members of the national and local press were invited to ride the bus with Duncan for a few hours or even a full day. Bloggers, including local bloggers, particularly those who wrote for teachers and parents, also got interviews. The bus was outfitted with a table and couches that made one-on-one interviews convenient.

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A RESPONSIBLE PRESS OFFICE in the DIGITAL AGE by United states, department of state bureau of international information programs


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