$500 million expansion by Siemens in the Middle East

Siemens is trying to expand its presence in the Middle East by investing in the digital field, with an investment of $500 million over the next three years. During the past two days, the giant engineering company announced plans to develop digital innovations in the region through two internet of things facilities in the UAE, with one in Dubai and one in Abu Dhabi.

These projects will be developed on MindSphere, Siemens’ cloud based system. The company plans to build 20 MindSphere Application Centers across 17 countries, where Siemens engineers and specialists will work together with customers in education and data analysis projects.

The MindSphere Center in Abu Dhabi will focus on developing operational solutions for customers in areas such as water, waste, oil and gas, while the other in Dubai will find solutions for airports, cargo and logistics. The internet of things refers to integrating the physical and virtual worlds, creating smart environments, where you can have devices connected to the Internet and able to communicate with each other. “The internet of things has arrived and is set to transform industries and cities. However, many companies are still in the early stages of adopting digital strategies and incorporating them into their business models,” said Roland Bosch, CTO at Siemens.

Siemens’ investments also involve software grants to university students in the UAE, Egypt and Saudi Arabia, in order to support and enhance digital skills among young people in the region, and contribute to a more diverse workforce. These plans are in line with many of the regional governments’ goals of attracting private sector employment while trying to reduce dependence on oil and gas revenues.

Other projects included in Siemens’ investment plan include digitalization at the Dubai Expo 2020, for which Siemens has been identified as a key partner in smart infrastructure and operations management. In partnership with Expo 2020 Dubai and the Dubai Electricity and Water Authority (DEWA), Siemens is planning to develop a facility to produce hydrogen using renewable solar energy and help develop a green UAE economy.

Siemens’ current workforce is 8029 in the Middle East. The company is familiar with the region and is estimated to have generated an average of 135 jobs a year.


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